yugenheaven is a clothing label on a mission to connect people with beauty.

The word “yugen” comes from Japanese — it describes something too deep, too beautiful to ever be put into words.

It’s the quiet feeling we get when drinking soda at a gas station at 3 a.m., watching the city lights from the highest rooftop, listening to the sea alone at night, laughing with friends on the last day of school, feeling the sun on your skin in some faraway place, or watching the world pass by from the bus window.

moments we truly live for.

yugenheaven’s mission is to make those feelings last forever.